Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This project is included in the Marketing Research Unit Plan
Turn your classroom into a real-world research lab with this hands-on, career-connected marketing project. In the Consumer Research Survey Project, students step into the role of market researchers to explore how data drives business decisions. Using Google Forms, students will create, distribute, and analyze a custom consumer survey, then present their findings through a professional visual presentation.
Perfect for marketing, business, entrepreneurship, or CTE courses, this three-day project builds essential skills in data collection, digital research, and presentation while reinforcing the marketing mix and customer behavior concepts.
What’s Included:
Editable 7-Part Project Slide Deck
Step-by-Step Teacher Lesson Plan (3-Day Format)
Student Instructions with Question Templates & Survey Tips
Sample Topics & Product Ideas
Google Forms Setup & Analysis Guide
Final Presentation Guidelines
Editable Rubric (aligned to each project step)
Student Presentation Reflection Form
Project Breakdown:
Part 1: Choose a product or service to research
Part 2: Design 8–10 survey questions using multiple-choice, ratings, open-ended, and demographic formats
Part 3: Build the survey in Google Forms with proper structure and formatting
Part 4: Share the survey and collect a minimum of 15–20 responses
Part 5: Analyze results using charts, graphs, and summary data
Part 6: Create a visual presentation (Google Slides or Canva) that highlights insights and recommendations
Part 7: Present findings and actionable marketing takeaways to the class
Learning Objectives:
Understand how companies use market research to inform decisions
Develop practical survey questions and build forms using digital tools
Analyze and interpret real data to identify trends and preferences
Make marketing recommendations based on research findings
Communicate insights visually and professionally
Assessment Criteria (Rubric-Based):
Quality and clarity of survey questions
Accuracy and relevance of collected data
Depth of analysis and key takeaways
Visual appeal and professionalism of presentation
Strength of marketing implications and recommendations
Perfect For:
Marketing or Business Education Courses
Entrepreneurship & CTE Pathway Programs
Data Literacy or Digital Learning Units
End-of-Unit Assessments or Performance Tasks
Individual or Small Group Projects
Why Teachers Love It:
Real-World Application: Helps students connect classroom marketing concepts to real-world research and decision-making.
Hands-On & Digital: Uses Google Forms and Google Slides to integrate tech skills naturally.
Ready to Use: No prep needed—assign and watch your students take ownership.
Engaging & Customizable: Flexible enough to work with any product or industry focus your class explores.
Empower your students to think critically, communicate strategically, and market intelligently with the Consumer Research Survey Project—a turnkey resource for building data-driven marketing skills.