Students will develop skills and knowledge in:
Digital marketing introduction
Principles of marketing
Digital marketing strategies
SEO and digital analytics
Social media and e-commerce
Digital advertising and content marketing
Video and website marketing
Email and mobile marketing
The complete marketing plan and digital e-portfolio creation
What Students Will Learn
Students gain practical experience in professional communication, content creation, branding, digital storytelling, project management, leadership, problem-solving, and data-driven decision-making. They learn to design digital content, evaluate online engagement, build social media strategies, refine target-market profiles, analyze campaign results, and create marketing assets that meet industry standards.
A Complete Turnkey Curriculum for Middle and High School Students
This Social Media and Digital Marketing Full-Year Course is a professionally developed, standards-aligned, ready-to-teach curriculum created for grades 6 through 12. Designed to meet district, state, and national expectations for marketing, digital media, and business education, this course provides everything teachers need for a complete year of instruction without textbooks, additional resources, or extra preparation. It is not a bundle of worksheets. It is a comprehensive digital marketing curriculum grounded in real-world application, modern digital strategies, and hands-on content creation.
Students will explore the rapidly evolving world of digital marketing while learning core marketing principles, social media strategy, search engine optimization, digital analytics, content creation, advertising, e-commerce, and marketing technology. Each unit is structured to help students understand how digital tools influence consumer behavior and how brands build online presence through effective marketing strategies. Students will apply their knowledge through marketing simulations, content creation assignments, community-focused digital campaigns, and the development of professional marketing plans.
This course is designed to empower students with the skills the business world demands today. Students will engage in search engine optimization, social media audits, influencer marketing, e-commerce evaluation, brand development, video marketing, website analysis, content strategy, digital advertising, analytics interpretation, email marketing, mobile marketing, audience segmentation, and marketing plan creation. Every lesson incorporates real-world marketing tools and modern digital practices to help students understand the impact of marketing in today’s digital economy.
Course Highlights
One-time purchase with free lifetime updates
Shared Google Drive folder containing all course materials
593 Pages of editable curriculum
12 Complete unit plans with a detailed structure.
97 Days of instructional content for seventy-five-minute classes
30 Activities
17 Projects
10 PowerPoint presentations with guided notes
10 Assessments, review games, and answer keys
Can be taught in person or online
Compatible with Google, Windows, and Mac
Fully editable documents for customization
Each lesson incorporates technology and real-world applications of digital marketing.
Differentiated instruction for mastery-based learning
This full-year digital marketing course prepares students for business, marketing, digital media, and CTE pathway programs. It provides a complete introduction to digital marketing principles, online branding, advertising, analytics, communication, and professional marketing presentation skills.
Course Purpose and Instructional Approach
Technology has transformed how businesses connect with audiences.
This course was designed to help students understand and apply modern digital marketing strategies while also contributing to the success of their school or local businesses. Students not only learn the latest marketing techniques but also use them by creating real-world content and professional campaigns that benefit the community.
Instruction is delivered through lectures, guided notes, hands-on practice, digital content creation, interactive discussions, marketing simulations, collaborative projects, individual assignments, quizzes, tests, and professional marketing presentations. Students will build leadership skills, understand digital ethics, practice proper online etiquette, improve public speaking, develop analytical thinking, and gain confidence in their ability to market products and services in a digital world.
What You Receive With Your Purchase
Detailed daily lesson plans for a seventy-five-minute full-year course
Standards and objectives for each unit
Daily instructional guidance for teachers
All lesson materials are included and organized by unit
Included resources:
Syllabus
Back-to-school checklist and gradebook cover
Classroom equipment sign-out sheet
Weekly student task list
Daily class schedule form
Get to Know You Project
Classroom Goals Project
Complete set of PowerPoint presentations
Student guided note sheets
Activities for every unit
Projects for every unit
Review games for all assessments
Assessments with answer keys
Rubrics
Marketing Plan Project
Digital E-Portfolio Project with detailed instructions
Business terms crossword extension activities
Important Information
This course is written for seventy-five-minute class periods. Teachers with shorter or longer class times may adjust pacing as needed. Because every file is fully editable, the curriculum can be modified to support student needs, learning accommodations, and district requirements. Teachers are encouraged to include catch-up or extension days throughout the year.
This purchase is for individual teacher use. Additional licenses are required for multiple teachers within the same district. District-wide quotes are available upon request.
For questions before or after purchase, please contact info@techtwins.org
