Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This project is included in the Global Marketing Unit Plan
Take your students beyond borders with this dynamic, real-world marketing project. In the Global Marketing Campaign, students act as brand strategists tasked with launching a product across three international markets. They will adapt a product using the four Ps of Marketing—product, Price, Place, and Promotion—to fit each country's cultural, economic, and demographic needs.
This project is perfect for business, marketing, entrepreneurship, or global studies courses. It integrates research, design, strategy, and presentation into one engaging learning experience.
What’s Included:
Editable 5-Part Project Slide Deck
Complete Teacher Lesson Plan with 3-Day Pacing Guide
Student Research & Planning Prompts
Presentation Design Checklist
Peer Reflection Form for Class Feedback
Printable/Editable Grading Rubric
Project Breakdown:
Part 1: Choose a real or fictional product to market globally
Part 2: Select and research three countries, analyzing cultural, economic, and demographic data
Part 3: Customize marketing strategies for each country using the 4 Ps
Part 4: Create a visual presentation (Google Slides, Canva, or PowerPoint)
Part 5: Present the campaign to the class and reflect on peer strategies
Learning Objectives:
Apply marketing principles to international business strategy
Analyze how culture and economics affect consumer behavior
Develop regional marketing plans tailored to diverse global markets
Practice visual storytelling and public speaking skills
Reflect on peer presentations to deepen understanding of global marketing
Assessment:
Use the included rubric to assess:
Research quality and accuracy
Adaptation of the 4 Ps across markets
Creative and effective promotional visuals
Presentation clarity and professionalism
Overall campaign effectiveness
Perfect For:
Business, Marketing, and Global Studies Classes
CTE Pathways and Career Exploration
Digital Media or Entrepreneurship Units
End-of-Unit Summative Projects
Individual or Group Work
Why Teachers Love It:
Global Perspective: Helps students think like international marketers and understand cross-cultural business challenges.
Creative & Strategic: Encourages high-level thinking through creative visual planning and campaign design.
No Prep Needed: Includes slides, rubrics, and student reflection tools.
Flexible Delivery: Works great in-person or online, for individual or group work.
Give your students a chance to expand their marketing minds and global awareness with this real-world, high-impact project. The Global Marketing Campaign is more than a lesson—an immersive business simulation they won’t forget.