Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
 
This project is included in the Marketing Mix - Place and Price Unit Plan
 
Step into the world of modern marketing with this engaging, real-world project. In the Influencer Collaboration & Distribution Strategy Project, students act as marketing managers for a brand-new product launch. Students design a complete social media campaign using influencer marketing—selecting a product, researching influencers, planning content, and developing a distribution strategy.
 
This 8-part project blends creativity, business thinking, and social media literacy while helping students apply core marketing principles like distribution channels and the Marketing Mix: Place and Price.
 
What’s Included:
Editable 8-Part Project Slide Deck
Printable/Editable Grading Rubric
Teacher Lesson Plan with 3-Day Breakdown
Student Instructions and Planning Prompts
Influencer Research & Content Strategy Templates
Campaign Design Guidelines (Canva, CapCut, Adobe Express)
Real-World Brand Comparison Activity
Visual Presentation Checklist
 
Project Breakdown:
Part 1: Select a product and define the target audience
Part 2: Choose an influencer aligned with the audience
Part 3: Create a detailed influencer campaign plan
Part 4: Choose and explain a distribution strategy (DTC or intermediaries)
Part 5: Analyze a real-world brand’s influencer strategy
Part 6: Design your influencer post or video using Canva
Part 7: Build a visual marketing campaign presentation
Part 8: Pitch the campaign to the class
 
Learning Objectives:
Understand and apply influencer marketing strategies.
Compare direct-to-consumer and intermediary distribution methods.
Create mock content and plan platform-specific engagement strategies.
Integrate the Marketing Mix: Place and Price into campaign planning.
Present professionally with visual aids and persuasive messaging.
 
Assessment:
Use the included rubric to evaluate:
Product and influencer alignment
Campaign depth and creativity
Distribution and pricing strategy clarity
Visual presentation quality
Overall communication and pitch delivery
 
Perfect For:
Middle or high school marketing, entrepreneurship, or CTE classes
Social media marketing and advertising units
Project-based learning or final performance assessments
Career readiness and digital communication instruction
 
Why Teachers Love It:
Real-World Relevance: Students create campaigns modeled after what real companies do on platforms like TikTok and Instagram.
Creative & Collaborative: Encourages branding, design, and teamwork.
No Prep Required: Comes with everything you need to launch the project immediately.
Flexible: Adaptable for grade levels, course lengths, and tech tools.
 
Empower your students to build real-world skills while exploring the future of marketing with the Influencer Collaboration & Distribution Strategy Project—where branding meets strategy and social media meets business.