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National Business Education & ISTE Standards Included.
This unit plan covers Marketing Mix: Price & Place for grades 6-12.
Included:
Unit Plan
Presentation- Marketing Mix- Place
Part 1-Marketing Mix- Place-Notes & Answer Key
Track The Product-Map Project & Rubric
Presentation-Marketing Mix- Price
Part 2-Marketing Mix- Price-Notes & Key
Digital Price Comparison Challenge
Influencer Collaboration & Distribution Project & Rubric
Quizlet Review
Unit Assessment and Answer Key
Unit Objectives:
Identify where products are sold, including online, physical stores, and catalogs, and explain why consumers choose specific locations (price, convenience, brand loyalty, etc.).
Describe key marketing functions in distribution (buying, selling, storing, transporting, etc.) and the roles of manufacturers, wholesalers, and retailers.
Compare direct and indirect marketing channels and evaluate how technology and buyer preferences shape marketing strategies.
Assess distribution methods (rail, air, truck, ship, pipeline) and their advantages/disadvantages for different products.
Analyze how supply chain management promotes member cooperation and the impact of horizontal vs. vertical marketing systems on business.
Explain how price influences consumer decisions, considering cost, quality, competition, and brand loyalty.
Calculate prices using various pricing methods (cost-plus, competitive, value-based, etc.) and explain their role in market positioning.
Evaluate global factors (currency rates, tariffs) and government regulations (price controls, anti-price gouging laws) that impact pricing.
Analyze the elasticity of demand and its effect on pricing, considering how changes in supply and demand influence pricing strategies.
Explore price adjustment strategies (discounts, bundling, price matching) and the role of strategic alliances in pricing decisions.
Unit Description:
The Marketing Mix: Place & Price unit is an essential resource for helping students understand the key elements of the marketing mix: distribution channels (Place) and pricing strategies (Price). This unit dives deep into the intricacies of where and how products are sold and how businesses determine the prices of their products to stay competitive and meet customer demand. Students will explore the relationship between distribution channels, pricing methods, and market positioning while learning about factors that influence consumer purchasing decisions.
Throughout the unit, students will analyze distribution strategies, such as direct vs. indirect marketing channels, and understand the impact of technology, buyer preferences, and global influences on distribution and pricing. Activities such as the Digital Price Comparison Challenge, Track the Product-Map Project, and Influencer Collaboration & Distribution Strategy Project encourage hands-on learning, where students simulate real-world marketing scenarios and apply their knowledge of the marketing mix in practical settings.
By the end of the unit, students will understand how price elasticity, pricing strategies, and distribution channels impact consumer behavior and business success.
Activities and Projects:
Digital Price Comparison Challenge: Students track product prices from different retailers and analyze price fluctuations, understanding the factors that drive price changes in competitive markets.
Track the Product-Map Project: Students create an infographic mapping the journey of a product from manufacturer to consumer, exploring various distribution channels and transportation methods.
Influencer Collaboration & Distribution Strategy Project: Students assume the role of a marketing manager and create a comprehensive influencer marketing and distribution strategy for a product, using social media platforms to design and present a campaign.
Marketing Mix: Place & Price Notes – Guided student notes to reinforce key concepts.
Quizlet Review Activity: Students review key terms and concepts from the unit through an interactive, engaging activity, reinforcing their understanding of Place and Price in the marketing mix.
Assessment:
Marketing Mix: Place & Price Test: A final test that evaluates students' understanding of distribution channels, pricing methods, and the broader marketing mix.
Why Teachers Love This Unit:
Comprehensive and Practical: This unit deepens into real-world marketing concepts directly impacting business decisions.
Interactive & Engaging: With hands-on projects like the Influencer Marketing Project and Product-Map Project, students apply theoretical knowledge to practical marketing scenarios.
Aligned with NBEA Standards: This unit meets business education standards, making it perfect for high school marketing and business courses.
No Prep Required: Ready-to-use resources, including activities, presentations, and assessments, that require minimal preparation on the teacher’s part.
Help your students understand how marketing channels and pricing strategies work together to drive business success with this engaging and practical unit!