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National Business Education & ISTE Standards Included.
Included:
Unit Plan
Presentation- Part 2-Marketing Mix-Products
Part 2-Marketing Mix-Products Notes and Answer Key
Stanley Cup Reflection Activity & KEY
Failed Product Analysis Blog Post Project & Rubric
Quizlet Review
Unit Assessment and Answer Key
This unit plan focuses on the Marketing Mix: Products for grades 6–12.
Because this topic is packed with so many valuable concepts and engaging activities, we’ve divided it into two parts. You're currently viewing Part 2 of the unit. To continue exploring this topic, be sure to check out Part 1 by clicking the link below! Marketing Mix Products - Part 1- Unit Plan
Unit Objectives:
Define and differentiate between a product line and a mix, analyzing their role in business strategy.
Identify the stages of the product life cycle and develop strategies to extend a product’s longevity.
Explain product augmentation and how it adds value and creates a competitive advantage.
Apply product portfolio analysis tools like the BCG Growth-Share Matrix to assess product decisions.
Examine how branding, logos, and packaging influence consumer perception and market positioning.
Analyze factors affecting consumer demand and how companies adjust products to meet market trends.
Develop and justify a marketing strategy incorporating product mix, life cycle, and consumer demand.
Unit Description:
The Marketing Mix: Products unit is designed to give students a deep understanding of products' crucial role in the marketing process. Students will explore how companies develop, classify, and market their products to meet consumer demand and achieve business success. This unit covers essential topics such as product life cycles, product lines, depth and width, product augmentation, and consumer demand. Through real-world examples, hands-on activities, and engaging projects, students will gain the knowledge and skills to analyze and apply marketing strategies in the context of product management.
The unit begins by introducing product lines and mixes, explaining how businesses structure their product offerings to meet the needs of diverse customer segments. Students will also learn about product life cycles, how products evolve from introduction to decline, and how businesses use various strategies to extend product longevity. Additionally, the unit delves into product augmentation—the extra features, services, or benefits added to products to differentiate them from competitors and increase their value to consumers.
Activities and Projects:
Stanley Cup Reflection Activity: Students will analyze how the brand leveraged the marketing mix to reposition itself as a must-have lifestyle product and reflect on its product line, demand strategies, and branding.
Failed Product Analysis Blog Post Project: Students will research a failed product, analyze why it failed, and propose strategies that could have improved its chances of success, all while learning how to write an engaging marketing blog post.
Product Classification & Marketing Strategies: Students will examine real-world examples of product lines, apply their understanding of the marketing mix to classify products, and recommend strategies for improvement.
Quizlet Review Activity: An interactive activity that helps students reinforce the vocabulary and key concepts related to the product mix, product life cycle, and product augmentation.
Marketing Mix: Products Notes – Guided student notes to reinforce key concepts.
Assessment:
Marketing Mix: Products Test: This comprehensive test includes vocabulary, true/false, multiple-choice, and short-answer questions to assess students' understanding of product lines, product life cycles, and product management strategies.
Why Teachers Love This Unit:
Comprehensive & Engaging – Offers a hands-on approach to learning with real-world examples and projects that resonate with students.
Perfect for Marketing Courses – Aligns with NBEA standards and includes practical tools for analyzing marketing strategies.
Ready-to-Use Materials – Includes PowerPoints, student notes, activities, and assessments without required preparation.
Critical Thinking – Encourages students to think like marketers and apply theoretical knowledge to practical scenarios.
This unit plan helps students develop essential marketing skills in real-world business while encouraging creativity, critical thinking, and strategic decision-making. Whether you’re teaching business, entrepreneurship, or marketing, this unit offers valuable insights and activities that will keep your students engaged and prepared for future marketing challenges.