The Marketing Research Unit is designed to introduce students to the crucial role market research plays in business decision-making. This unit focuses on the methods and technologies used to gather and analyze data, helping students understand how companies use consumer insights to refine products, set pricing strategies, and improve marketing efforts. Students will explore the differences between primary and secondary data, learn how to conduct surveys and analyze data to make informed business decisions.
 
Throughout the unit, students will gain hands-on experience creating surveys using Google Forms and analyzing consumer feedback to develop actionable marketing strategies. They will also explore emerging technologies like AI, big data, and mobile analytics, learning how businesses leverage these tools to enhance their marketing research efforts. Activities such as the Consumer Research Survey Project, Emerging Research Technology Exploration, and the Undercover Boss Reflection will challenge students to apply their knowledge to real-world scenarios.
 
By the end of this unit, students will have a comprehensive understanding of the marketing research process, the methods used to collect and analyze data, and the ethical considerations involved. They will also be prepared to use market research to make data-driven decisions that can shape successful marketing campaigns.
 
Key Learning Outcomes:
Market Research Fundamentals: Understand the importance of market research and its role in business decision-making.
Data Collection Methods: Differentiate between primary and secondary data and learn various data collection methods, including surveys, focus groups, and experiments.
Emerging Technologies: Explore how AI, big data, and mobile analytics transform marketing research and business strategies.
Data Analysis: Analyze survey data, identify key trends, and use findings to make marketing recommendations.
Consumer Insights: Learn how businesses use consumer feedback to improve products, pricing, and promotions.
Engaging Activities & Projects:
Consumer Research Survey Project: Students design and conduct a survey to collect consumer data, analyze the results, and present their findings to the class.
Emerging Research Technology Exploration: Students investigate how businesses use AI and big data technologies to enhance their market research efforts.
Undercover Boss Reflection: Students reflect on an episode of Undercover Boss and identify how market research and employee insights help businesses improve operations.
Quizlet Review Activity: An interactive review session to reinforce key concepts related to market research methods, sampling techniques, and data analysis.
 
Assessments & Materials:
Marketing Research Test: A final test assessing students' understanding of marketing research concepts, methods, and technologies.
Rubrics for Projects: Clear rubrics for assessing survey design, data collection, analysis, and presentation skills.
PowerPoint Presentations & Notes: These ready-to-use presentations and student notes cover all key concepts in market research, ensuring students have the resources they need to succeed.
Why Teachers Love This Unit:
Comprehensive and Practical: This unit gives students the skills to conduct real-world market research and make data-driven decisions.
Interactive & Engaging: Hands-on projects like the Consumer Research Survey and Emerging Research Technology Exploration make the learning experience dynamic and engaging.
Aligned with NBEA Standards: This unit meets business education standards, making it ideal for high school marketing and business courses.
No Prep Required: All materials, including activities, presentations, and assessments, are ready to use, ensuring minimal preparation for teachers.
Equip your students with the knowledge and skills they need to excel in market research with this engaging and practical unit!