Students will learn and develop skills in these subjects:
Sports and entertainment marketing foundations
Marketing functions in the sports and entertainment industry
Digital and social media marketing
Events, sponsors, and fan engagement through the Event Triangle
Economics, profit, revenue, and pricing strategies
Risk management in sports and entertainment marketing
Marketing plan development and promotional planning
Students gain real-world industry skills by analyzing current marketing strategies, evaluating sponsorship decisions, assessing fan behavior, interpreting revenue models, and creating promotional materials. They learn how marketing impacts branding, profitability, audience engagement, event success, and long-term brand loyalty.
A Complete Turnkey Curriculum for Middle and High School Students
This Sports and Entertainment Marketing Semester Course is a professionally developed, ready-to-teach curriculum created for grades 6 through 12. Designed to meet district, state, and national business education standards, this course provides everything teachers need from the first day of class to the final exam. It is not a bundle of worksheets. It is a comprehensive, standards-aligned curriculum built for real-world marketing application, project-based learning, and mastery of sports and entertainment marketing concepts.
Students will study the foundational principles of marketing and apply them directly to the sports and entertainment industry. They will explore marketing functions, social media strategy, digital marketing trends, sponsorships, event marketing, fan engagement, pricing, revenue, economics, risk management, and promotional strategy. Each unit incorporates authentic marketing scenarios and modern industry examples to help students understand how marketing decisions shape successful sports teams, entertainment brands, events, performers, and experiences.
This course was designed to reflect current trends in the sports and entertainment marketplace, including digital content creation, influencer partnerships, branding decisions, data-driven marketing, promotional events, and audience behavior. Students will develop critical and leadership skills, improve communication, practice ethical decision-making, strengthen problem-solving abilities, and gain confidence in professional presentation skills. Throughout the course, students will apply new knowledge to develop a complete sports and entertainment marketing plan.
Course Highlights
Turnkey Course
One-time purchase with continued free updates
Shared Google Drive Folder for the entire course.
549 Pages of materials.
8 Unit Plans
48 days of materials for 90-minute classes.
The course can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
38 activities, 7 projects & rubrics, 8 PowerPoint presentations & notes.
State Business Standards & ISTE Standards Included
Everything you need from day 1 of class to finals.
All lessons incorporate Technology/ Real-World Application
The course provides differentiated instruction and mastery in content.
Differentiated instruction for mastery of content
This Sports and Entertainment Marketing Course provides students with a comprehensive introduction to careers in marketing, marketing strategy, event promotion, communication, branding, revenue generation, and industry-specific decision-making. Students study authentic marketing examples from professional sports teams, entertainment companies, movies, concerts, esports organizations, and live events.
Course Purpose and Instructional Approach
This semester-long course was designed to meet district, state, and industry expectations for instruction in sports and entertainment marketing. Students cover essential marketing topics while examining specialized skills used in high-growth industries such as professional sports, collegiate athletics, entertainment management, artist branding, event production, sponsorship coordination, and promotional planning.
Instruction includes lectures, guided notes, digital research, collaborative learning, group-paced instruction, hands-on practice, content analysis, marketing simulations, project-based learning, and professional presentation experiences. Students complete a full sports and entertainment marketing plan, evaluate successful marketing campaigns, review sponsorship deals, analyze fan engagement data, and design promotional strategies tied to real-world marketing outcomes.
If you buy this package, here is what you will be receiving:
48 Detailed Daily Lesson Plans (75 Minute Class, Full Year Course)
ISTE & State Business Standards
Unit Objectives
Daily unit instructions for the teacher
All included materials for each lesson
Items that go with the daily lesson plans:
Syllabus
Back 2 School Teacher Checklist & PowerPoint
Seating Chart/ Classroom sign-out sheet
Finals Reminder Document
Student Weekly Task List Form
Daily Class Schedule Form
Get To Know You Choices Project
Classroom Goals Project
PowerPoint Presentations
Students' Notes to follow along with the PowerPoints
Activities with every unit
Projects with every unit
Assessments & Rubrics
Daily Bellwork & Closer Activities
Final Review Activity & Exam With Answer Key
Important Information
This course is designed for seventy-five-minute class periods. Teachers with longer or shorter class times may adjust pacing as needed. Because all materials are editable, teachers can customize content to support student learning needs, district requirements, and instructional preferences. Incorporating catch-up or extension days is recommended.
This purchase is for individual teacher use. Additional licenses are required for multiple teachers in the same building or district. District-wide licensing options are available upon request.
For questions before or after purchase, please email us: info@techtwins.org
