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Unit can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
National Business Education & ISTE Standards Included.
This unit plan covers The Marketing Plan for grades 6-12.
Included:
Unit Plan
Presentation- The Marketing Plan
Marketing Research Notes and Answer Key
Analyzing Real-World Marketing Strategies
The Marketing Plan 9-Part Project & Rubric- Shark Tank Edition
Business Introduction & Executive Summary.
Market Research & Competitive Analysis.
Target Audience Profile.
Branding (Logo, Slogan, Identity).
Marketing Strategies (Social Media, Ads, Promotions).
Budget Breakdown & ROI Expectation.
Implementation Plan & Timeline.
Evaluation & Success Tracking Methods.
Quizlet Review
Unit Assessment and Answer Key
Unit Objectives:
Explain why a marketing plan is essential for business success.
Identify the key goals and objectives of a marketing plan.
Describe the vital components of a marketing plan.
Differentiate between short-term and long-term marketing planning.
Conduct a market analysis to evaluate industry trends and competition.
Define a target audience using demographics, psychographics, and buying behavior.
Develop marketing strategies that align with business goals and brand positioning.
Create a marketing budget that allocates resources effectively.
Design an implementation plan with timelines, tasks, and marketing tools.
Evaluate marketing plan effectiveness using key performance indicators (KPIs).
Unit Description:
The Marketing Plan Unit is designed to equip students with the skills and knowledge to create, analyze, and pitch a comprehensive marketing plan. Students will explore all the critical components of a marketing plan, including market analysis, target audience identification, budgeting, and strategy formulation. They will also be able to apply their learning through engaging, real-world projects such as the Shark Tank Edition, where they pitch their business idea to a panel of 'investors.'
Students will develop a unique business idea throughout this unit, conduct in-depth market research, define their target audience, and design effective marketing strategies. They will also learn how to align their marketing plan with broader corporate strategy to ensure long-term success. By the end of the unit, students will have a fully developed marketing plan and the ability to present it confidently in a persuasive pitch.
Key Learning Outcomes:
Understanding Marketing Plans: Define a marketing plan, its importance, and the essential components it must include, such as executive summaries, market analysis, and target audience research.
SMART Goals: Set clear, actionable goals using the SMART framework (Specific, Measurable, Achievable, Relevant, and Time-bound).
Market Research & Analysis: Conduct a market analysis to evaluate industry trends, competitors, and market gaps.
Target Audience Development: Create detailed customer personas based on demographics, psychographics, and buying behavior.
Marketing Strategies: Develop creative and compelling positioning, advertising, and sales promotions strategies.
Budgeting & Financial Planning: Learn how to allocate marketing resources effectively and create a detailed budget.
Implementation & Evaluation: Design an actionable timeline for executing the marketing plan and evaluate its success using key performance indicators (KPIs).
Engaging Activities & Projects:
The Marketing Plan 9-Part Project & Rubric- Shark Tank Edition: Bring real-world marketing to life with this comprehensive, step-by-step project that turns your students into confident young entrepreneurs! In The Marketing Plan Project – Shark Tank Edition, students work individually or in teams to develop a complete marketing plan for their design business. Through daily mini-projects, students apply key marketing concepts they've learned throughout the course—including target audience research, branding, budgeting, strategy, and evaluation. The project culminates in an exciting Shark Tank-style pitch presentation, where students "sell" their business to a panel of investors (teachers and classmates). It's engaging, project-based learning at its best!
What's Included:
13-day guided project outline
9 mini-projects with detailed instructions and rubrics
Final Shark Tank Pitch presentation instructions and rubric
Real-world tasks like executive summaries, branding kits, social media posts, budget charts, and customer personas
Built-in tech tools (Canva, Google Docs, Slides, Sheets, etc.)
Analyzing Real-World Marketing Strategies: Students research real businesses on Kickstarter, analyze their marketing strategies, and apply insights to their projects.
PowerPoint Presentations & Notes: Ready-to-use presentations covering all aspects of the marketing plan, with detailed student notes and activities.
Quizlet Review Activity: This activity reinforces key concepts through an interactive, engaging review session that prepares students for the final test and presentation.
Assessments & Materials:
📌 The Marketing Plan Test: A final assessment that evaluates students' understanding of marketing plan components, strategy development, and budgeting.
Shark Tank Pitch & Presentation: A live presentation where students pitch their marketing plans and business ideas to the class, simulating a real-world investor meeting.
Rubrics for Projects: Clear rubrics for each mini-project and the final Shark Tank pitch to assess creativity, strategy, and presentation skills.
Why Teachers Love This Unit:
Comprehensive & Practical: This unit offers an in-depth look at real-world marketing planning, providing students with the skills they need to succeed in business.
Interactive & Engaging: Hands-on projects like the Shark Tank pitch and real-world marketing analysis keep students engaged and help them apply their knowledge creatively.
Aligned with NBEA Standards: This unit meets the business education standards, making it ideal for high school marketing and business courses.
No Prep Required: All materials, including activities, presentations, and assessments, are ready to use, ensuring minimal preparation for teachers.
Equip your students with the knowledge and skills they need to excel in the marketing plan with this engaging and practical unit!