Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
 
This activity is included in the Characteristics Of Consumer Behavior Unit Plan Marketing
Help students explore the dynamic relationship between pop culture, marketing, and buying decisions with this thought-provoking video-based activity. In Analyzing Consumer Behavior Trends, students will critically examine current trends in consumer behavior and evaluate how businesses respond through strategic marketing.
 
Perfect for any marketing, business, or digital media class, this activity encourages students to connect real-life influences—such as social media, influencers, and tech trends—to classroom concepts like demographics, branding, and customer psychology.
 
What's Included:
Student Video Activity Worksheet (Pre-, During-, and Post-Viewing Prompts)
Engaging Discussion Questions for Individual or Group Use
Real-World Connections and Critical Thinking Tasks
Complete Teacher Answer Key
No-prep, printable, or digital format
 
Learning Objectives:
Identify major consumer behavior trends shaping modern markets
Analyze how societal values and cultural shifts influence purchasing decisions
Examine the impact of technology and social media on consumer habits
Explore business adaptations to meet changing consumer needs
Make personal connections to trends influencing their spending behavior
 
Perfect For:
Marketing, Business, or CTE Classes (Grades 6–12)
Consumer Behavior or Branding Units
Real-World Application Lessons
Sub Plans, Bell Ringers, or Reflection Activities
 
This activity offers an excellent blend of video learning, critical analysis, and real-world reflection, deepening students' understanding of how trends and consumer psychology influence business decisions today.