Give your students a fast-paced, hands-on marketing challenge that reinforces branding, creativity, target markets, and pitching — all in one engaging activity!

The Brand Sprint Challenge is a ready-to-use classroom experience in which students rebrand everyday items for a new audience. This is the perfect activity for Business, Marketing, Entrepreneurship, or Intro to CTE classes looking for a high-energy project with real-world relevance.

What Students Will Do

Students work in teams as a “creative agency” to:

• Rebrand an ordinary product for a specific target audience

• Design a new logo

• Create a catchy, audience-focused slogan

• Develop one marketing tactic (TikTok ad, posters, influencer partnership, athlete sponsorship, social media promo, etc.)

• Pitch their rebrand in a fast, fun presentation to the class

(Aligned with teacher instructions from your file.)

1-Brand Sprint Challenge- Teach…

What’s Included

• Full Teacher Instructions with prep steps, item lists, target audiences, and timing for a smooth lesson

• Student project directions

• Presentation outline

• Optional class voting instructions

• A detailed Rubric assessing creativity, collaboration, logo quality, slogan, marketing tactics, and pitch delivery

• 3-Brand Sprint Challenge- Rubric

Skills Students Practice

• Branding & design thinking

• Target market selection

• Marketing strategy

• Creative problem-solving

• Team communication & collaboration

• Public speaking & pitch delivery

Perfect For

• A 1–2 day project

• End-of-unit activity

• Sub-plan for upper-level classes

• Business/Marketing/Entrepreneurship classes

• Warm-up before a larger branding or advertising unit

Why Teachers Love It

This challenge requires zero prep, fits any classroom size, and transforms your room into a dynamic marketing hub. Students stay engaged, creative, and competitive — and the pitches always turn out hilarious, impressive, or both!