Give your students a fast-paced, hands-on marketing challenge that reinforces branding, creativity, target markets, and pitching — all in one engaging activity!
 
The Brand Sprint Challenge is a ready-to-use classroom experience in which students rebrand everyday items for a new audience. This is the perfect activity for Business, Marketing, Entrepreneurship, or Intro to CTE classes looking for a high-energy project with real-world relevance.
 
What Students Will Do
Students work in teams as a “creative agency” to:
Rebrand an ordinary product for a specific target audience
Design a new logo
Create a catchy, audience-focused slogan
Develop one marketing tactic (TikTok ad, posters, influencer partnership, athlete sponsorship, social media promo, etc.)
Pitch their rebrand in a fast, fun presentation to the class
(Aligned with teacher instructions from your file.)
1-Brand Sprint Challenge- Teach…
 
What’s Included
Full Teacher Instructions with prep steps, item lists, target audiences, and timing for a smooth lesson
Student project directions
Presentation outline
Optional class voting instructions
A detailed Rubric assessing creativity, collaboration, logo quality, slogan, marketing tactics, and pitch delivery
3-Brand Sprint Challenge- Rubric
 
Skills Students Practice
Branding & design thinking
Target market selection
Marketing strategy
Creative problem-solving
Team communication & collaboration
Public speaking & pitch delivery
 
Perfect For
A 1–2 day project
End-of-unit activity
Sub-plan for upper-level classes
Business/Marketing/Entrepreneurship classes
Warm-up before a larger branding or advertising unit
 
Why Teachers Love It
This challenge requires zero prep, fits any classroom size, and transforms your room into a dynamic marketing hub. Students stay engaged, creative, and competitive — and the pitches always turn out hilarious, impressive, or both!