Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Marketing Mix - Place and Price Unit Plan
Turn your classroom into a live market research lab with this real-world pricing activity! In the Digital Price Comparison Challenge, students take on the role of market researchers to analyze how pricing fluctuates across top online retailers. Using real-time tools like Google Shopping, CamelCamelCamel, and retailer websites, students track, compare, and interpret pricing strategies across different products and industries.
This activity is ideal for marketing, business, or technology courses, providing students with a hands-on understanding of how supply, demand, and promotions affect the prices we pay.
What’s Included:
Editable Student Worksheet
Teacher Instructions & 90-Minute Pacing Guide
Built-In Research & Reflection Prompts
Grading Rubric for Easy Assessment
No Prep Required – Ready to Use!
Activity Breakdown:
Product Selection: Students choose a product from the tech, fashion, or everyday essentials categories.
Price Tracking: Using price comparison tools, students collect and analyze prices from three different retailers.
Data Analysis & Reflection: Students complete a table and answer guided questions to evaluate trends, promotions, and consumer buying decisions.
Wrap-Up: Students share interesting pricing insights and submit completed worksheets for grading.
Learning Objectives:
Understand how market factors affect pricing.
Evaluate promotional and competitive pricing strategies.
Develop digital research and data analysis skills.
Reflect on how pricing impacts consumer behavior.
Perfect For:
Business, Marketing, & Tech Classes
Real-world economics or Consumer Behavior Units
CTE & Career Exploration Activities
Independent or Partner Work
In-Person or Virtual Delivery
Give your students an eye-opening look into how businesses compete for customer dollars with this engaging and relevant activity. It’s a fast-paced challenge they’ll enjoy—and a powerful way to teach real-world skills in pricing and decision-making.