Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
Empower your students to become informed digital consumers and future-ready professionals with this immersive, research-based marketing tech project!
Why Teachers Love It:
No-Prep & Editable: Ready to go or easily tailored for your needs
Student Choice: Multiple submission formats support all learners
Real-World Relevance: Connects students to current industry trends
Tech-Savvy Engagement: Encourages creativity and research in a digital world
Perfect For:
Marketing, Business, or Technology Units
CTE & Digital Literacy Pathways
Career Exploration & Tech Integration
In-Class or Online Learning Environments
Assessment:
Use the rubric to evaluate:
Research depth and accuracy
Relevance and clarity of real-world examples
Creativity and professionalism in the final product
Reflection on impact and ethical considerations
Learning Objectives:
Understand how emerging tech enhances marketing research
Analyze the ethical and strategic implications of digital tools
Identify trends in data collection, targeting, and personalization
Develop presentation, research, and critical thinking skills
Project Breakdown:
Step 1: Choose a tech topic: AI, big data analytics, social media tracking, or mobile analytics
Step 2: Research and analyze how businesses use the technology (with three real-world examples)
Step 3: Create a final product—student choice of report, video, or infographic
Step 4: Submit and optionally present or share with the class
This activity is included in the Marketing Research Unit Plan
Unlock the future of marketing with this real-world, tech-integrated activity. In the Emerging Research Technology Exploration Project, students dive into how companies use cutting-edge tools like AI, big data, mobile analytics, and social media tracking to drive business decisions and understand consumer behavior.
This project is ideal for business, marketing, and technology classes, offering flexibility in student choice and final product format. Students select one emerging technology, research real-world applications, and demonstrate their findings through a written report, video, or infographic.
What’s Included:
Editable 4-Part Project Slide Deck
90-Minute Pacing Guide & Teacher Instructions
Student Research Questions & Presentation Prompts
Submission Options: Written Report, Video, or Infographic
Printable/Editable Rubric