Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
 
This activity is included in the Marketing Mix - Promotion Unit Plan
 
Empower your students to think like innovative marketers with this hands-on advertising project centered around cutting-edge technology! In the New & Emerging Technology Advertisement Creation Activity, students research real or fictional emerging technologies and design a persuasive ad campaign using one of five classic advertising appeals.
 
Whether you’re teaching business, marketing, or technology, this 90-minute activity blends creativity, research, communication, and design in a way that’s engaging and real-world applicable. Students will produce ads in various formats, such as video commercials, social media posts, or digital posters, while learning how to craft a message that genuinely connects with their target audience.
 
What’s Included:
Editable 6-Part Project Template (Poster, Social Ad, or Video)
Complete 90-Minute Teacher Lesson Plan
Clear Student Prompts & Step-by-Step Instructions
Advertising Appeal Guide
Printable & Editable Grading Rubric
 
Activity Breakdown:
Research a New or Emerging Technology
Students explore innovations such as AI, smart homes, or wearable technology and summarize their product ideas.
Choose an Advertising Appeal
Learners select from emotional, rational, humor, fear, or bandwagon appeals—and justify their choice.
Design the Advertisement
Create a compelling video ad, poster, or social media graphic using Canva, Slides, or video tools.
Present the Ad (Optional)
Students present their ads and explain their marketing strategy and promotional choices.
Reflect & Discuss
Wrap up with a class discussion or written reflection on what strategies were most effective.
 
Learning Objectives:
Understand and apply advertising appeals to marketing strategies
Analyze how emerging technologies influence consumer markets
Develop digital media skills by designing ads across multiple platforms
Strengthen presentation and critical thinking skills
 
Perfect For:
Business, Marketing, and Technology Courses
Middle and High School Classrooms (Grades 6–12)
End-of-Unit Summative Assessments
Individual or Small Group Projects
 
Why Teachers Love It:
No prep needed—ready-to-teach with digital and printable tools
Promotes creative thinking and real-world application
Flexible delivery for in-person, hybrid, or virtual classrooms
 
Allow your students to step into the role of modern advertisers while learning how emerging technology impacts the marketplace.