Why do even the most prominent brands fail? In this engaging, real-world marketing project, students investigate a failed product, uncovering what went wrong and how it could have been salvaged through better marketing, branding, and product strategy.
 
Instead of a traditional slideshow or essay, students turn their research into a visually engaging blog post using platforms like Canva or Google Sites, helping them build valuable content marketing and digital storytelling skills.
 
This three-day project blends critical thinking, creativity, and modern communication—perfect for business, marketing, or entrepreneurship classes.
What’s Included:
Editable Project Slide Deck
Complete Teacher Lesson Plan & Instructions
Blog Creation Instructions for Google Sites and Canva
Suggested Product List for Student Selection
Step-by-Step Research & Writing Prompts
Assessment Rubric for Content, Design, and Presentation
Optional Peer Voting Categories
Project Breakdown:
Part 1: Research and select a failed product (e.g., Google Glass, New Coke, Segway).
Part 2: Analyze key reasons for its failure using business/marketing principles
Part 3: Propose three specific alternative strategies that could have led to success
Part 4: Create a blog post to communicate insights using visuals and structured content
Part 5: Present findings to the class and participate in peer discussion
Learning Objectives:
Analyze real-world marketing failures using concepts like product life cycle, pricing, and demand
Propose creative, evidence-based strategies for business improvement
Develop blog writing and digital presentation skills
Practice persuasive communication through visual storytelling
Collaborate, reflect, and think critically about brand strategy
Assessment:
Use the provided rubric to evaluate:
Depth and clarity of analysis
Originality and feasibility of proposed solutions
Structure and engagement of the blog post
Visual presentation quality
Presentation delivery and class engagement
Perfect For:
Middle or high school marketing and business classes
CTE pathways or entrepreneurship units
Digital literacy and branding lessons
Real-world application and project-based learning
Individual or small group assignments
Why Teachers Love It:
Real-World Relevance: Students analyze actual failed products using real marketing frameworks.
Engaging & Creative: The blog format encourages design thinking, writing skills, and modern communication.
Everything Ready-to-Use: Editable materials, student guides, and rubrics included.
Flexible Format: Can be adapted for different platforms, timelines, and student ability levels.
 
With the Failed Product Analysis Blog Post Project, your students can investigate failure and turn it into a powerful learning experience.