Why do even the most prominent brands fail? In this engaging, real-world marketing project, students investigate a failed product, uncovering what went wrong and how it could have been salvaged through better marketing, branding, and product strategy.

Instead of a traditional slideshow or essay, students turn their research into a visually engaging blog post using platforms like Canva or Google Sites, helping them build valuable content marketing and digital storytelling skills.

This three-day project blends critical thinking, creativity, and modern communication—perfect for business, marketing, or entrepreneurship classes.

What’s Included:

• Editable Project Slide Deck

• Complete Teacher Lesson Plan & Instructions

• Blog Creation Instructions for Google Sites and Canva

• Suggested Product List for Student Selection

• Step-by-Step Research & Writing Prompts

• Assessment Rubric for Content, Design, and Presentation

• Optional Peer Voting Categories

Project Breakdown:

Part 1: Research and select a failed product (e.g., Google Glass, New Coke, Segway).

Part 2: Analyze key reasons for its failure using business/marketing principles

Part 3: Propose three specific alternative strategies that could have led to success

Part 4: Create a blog post to communicate insights using visuals and structured content

Part 5: Present findings to the class and participate in peer discussion

Learning Objectives:

• Analyze real-world marketing failures using concepts like product life cycle, pricing, and demand

• Propose creative, evidence-based strategies for business improvement

• Develop blog writing and digital presentation skills

• Practice persuasive communication through visual storytelling

• Collaborate, reflect, and think critically about brand strategy

Assessment:

Use the provided rubric to evaluate:

• Depth and clarity of analysis

• Originality and feasibility of proposed solutions

• Structure and engagement of the blog post

• Visual presentation quality

• Presentation delivery and class engagement

Perfect For:

• Middle or high school marketing and business classes

• CTE pathways or entrepreneurship units

• Digital literacy and branding lessons

• Real-world application and project-based learning

• Individual or small group assignments

Why Teachers Love It:

• Real-World Relevance: Students analyze actual failed products using real marketing frameworks.

• Engaging & Creative: The blog format encourages design thinking, writing skills, and modern communication.

• Everything Ready-to-Use: Editable materials, student guides, and rubrics included.

• Flexible Format: Can be adapted for different platforms, timelines, and student ability levels.

With the Failed Product Analysis Blog Post Project, your students can investigate failure and turn it into a powerful learning experience.