Want additional Marketing Materials? Check out our Marketing Full Year Course and Bundle: 2nd Edition
 
Unit can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
National Business Education & ISTE Standards Included.
 
This unit plan covers Foundations Of Marketing for grades 6-12.
 
Included:
Unit Plan with Daily Teacher Instructions
Presentation- Foundations of Marketing: Part 1
Foundations of Marketing: Part 1& 2 Notes and Answer Key
Customer Needs Role Play Activity & Rubric
Presentation- Foundations of Marketing: Part 2
Marketing Scavenger Hunt 3 Part Activity
Marketing Mix Infographic Project & Rubric
Quizlet Review
Unit Assessment and Answer Key
 
Unit Objectives:
Understand Marketing Basics: Define marketing and explain how it meets customer needs and wants.
Identify Customer Needs and Wants: Tell what customers need and want.
Recognize What Builds Customer Loyalty: Understand how good service, trust, and rewards keep customers returning.
Apply the Marketing Mix (4 Ps): Explain how Product, Price, Place, and Promotion work together in marketing.
Analyze Customer Relationships: See how pricing, policies, and advertising affect customer satisfaction.
Compare Marketing Strategies: Know the difference between focusing on quick sales and building long-term relationships.
Understand Ethical Marketing: Identify honest and dishonest marketing practices.
Unit Description:
 
This comprehensive unit plan introduces students to the core marketing concepts and strategies, providing them with a strong foundation in understanding how marketing functions in both the business world and their everyday lives. Over the course of this unit, students will learn about the 4 Ps of Marketing (Product, Price, Place, Promotion), explore customer needs and wants, and develop a keen awareness of how businesses identify, satisfy, and build relationships with customers.
 
Students will engage in activities such as the Customer Needs Role Play, Marketing Scavenger Hunt, and a Marketing Mix Infographic Project, all designed to encourage critical thinking and real-world application of marketing principles. Additionally, the unit focuses on understanding customer loyalty drivers, the importance of personalized marketing strategies, and how marketing is used to build customer demand and maintain strong relationships.
This unit is designed to be interactive and practical, with projects and activities that require students to think creatively and apply what they have learned. Through individual work and group collaboration, students will learn how marketing strategies affect consumer behavior and contribute to business success. By the end of the unit, students will clearly understand how marketing works and its impact on businesses, society, and the global economy.
 
Activities and Projects:
Customer Needs Role Play: Students will role-play as customers and marketers, identifying customer needs and wants to create effective marketing solutions.
Marketing Scavenger Hunt: A hands-on activity where students search for marketing examples in their environment or online and reflect on how they influence consumer behavior.
Marketing Mix Infographic Project: Students will research a popular product and create an infographic showcasing how the 4 Ps are applied in the product's marketing strategy.
Quizlet Review Activity: An interactive activity that helps students reinforce the vocabulary and key concepts.
 
Assessment:
Foundations of Marketing Test: A comprehensive test covering all key concepts learned in the unit, including customer needs, marketing strategies, and the marketing mix.
 
This unit provides a well-rounded introduction to marketing, offering students theoretical knowledge and practical skills that can be applied in real-world business scenarios. The engaging activities, clear objectives, and assessment tools will keep students motivated and help them build a strong foundation for further studies in marketing and business.
 
 
Thanks for checking out this resource; you may also like:
Marketing Full Year Course and Bundle: 2nd Edition
Game Design Full Year Course
Economics Course
Personal Finance Semester Course
Entrepreneurship Full-Year Course
Marketing Full-Year Course
Digital & Social Media Marketing Full-Year Course
Business Essentials Semester Course
Business Law Semester Course
Business Management Course
Sports & Entertainment Marketing Course
Career Exploration Course
Business Communications Course
Web Design Full-Year Course
Computer Applications Full-Year Course- Google 2nd Edition
Computer Applications Full-Year Course- Microsoft 2nd Edition
Digital Media Course
Digital & Social Media Marketing Full-Year Course
Computer Technology Course
 
Be the first to hear about our latest tips, tricks, news, and freebies! Click the link below to find me on your favorite platform!
TPT Store
Our Website
Newsletter
Instagram
Facebook
Pinterest
TikTok
 
 
 
Terms of Use:
 
Created by Tech Twins, LLC ©
 
The purchase of this product is for single classroom use by the purchaser only. It is a violation for individuals, schools, and districts to redistribute, edit, sell or post this item on the internet or to other individuals. Additional licenses are available for purchase.
 
Product names, logos, brands, and other trademarks featured or referred to within this lesson are the property of their respective trademark holders. These trademark holders are not affiliated with Tech Twins, LLC. They do not sponsor or endorse the contents, materials, or processes discussed within this lesson.
 
Thanks for visiting our store! If you decide to make a purchase, please do not forget to leave feedback. We love to hear your thoughts on our products!
 
Also, don't forget to "FOLLOW" us for exciting new product announcements, sales, promotions, and updates!
 
Sincerely,
 
The Tech Twins