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Unit can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
National Business Education & ISTE Standards Included.
 
This unit plan covers Global Marketing for grades 6-12.
 
Included:
Unit Plan
Presentation-Global Marketing- Part 1
Global Marketing Part 1 & 2 Notes and Answer Key
Marketing Ethics Case Study Activity & Rubric
Presentation-Global Marketing- Part 2
Global Marketing Campaign 5-Part Project & Rubric
International Shopping Spree (Virtual) Activity
Student Presentation Reflection Activity
Quizlet Review
Unit Assessment and Answer Key
 
Unit Objectives:
Define global marketing and explain its importance in today’s interconnected economy.
Identify the key elements of the marketing mix (Product, Price, Place, Promotion) and analyze how businesses adapt them for international markets.
Compare and contrast the impact of cultural, economic, and demographic factors on marketing strategies in different regions.
Evaluate the role of marketing in national and global economies, including its influence on job creation, trade, and economic growth.
Examine marketing practices that violate customer rights, focusing on consumer privacy, data protection, and transparency.
Analyze the ethical considerations in global marketing campaigns and apply moral standards to real-world marketing scenarios.
Investigate the role of sustainability in global marketing strategies and how businesses incorporate eco-friendly practices to attract conscious consumers.
Understand the marketing system in developing nations and how it helps small and medium enterprises (SMEs) compete in the global market.
Create and present a global marketing campaign, adapting a product for three distinct international markets based on cultural and economic research.
Analyze the impact of evolving technology on global marketing practices, including the role of digital marketing, social media, and data analytics.
 
 
Unit Description:
 
The Global Marketing Unit is a vital resource for helping students grasp the complexities of marketing in a global economy. This unit explores how businesses adapt marketing strategies to meet different regions' cultural, economic, and societal needs. Students will learn about the impact of marketing on national and global economies, consumer rights, and sustainability while also exploring the importance of marketing in a developing nation's economy. Throughout the unit, students will engage in activities that allow them to apply real-world marketing strategies, preparing them to analyze and create effective global campaigns.
 
Students will understand how businesses use the 4 Ps (Product, Price, Place, Promotion) to tailor their marketing strategies to diverse international markets. Activities like the Global Marketing Campaign Project, International Shopping Spree Virtual Activity, and Marketing Ethics Case Study Activity challenge students to think critically about marketing ethics, technology's role in marketing, and sustainability practices. They will also learn to analyze consumer behavior and global trends influencing marketing strategies.
 
By the end of the unit, students will understand how global marketing affects business decisions, economic development, and consumer behavior in various world regions.
 
Activities and Projects:
Global Marketing Campaign Project: Students design and present a marketing campaign for a product, adapting it for three distinct international markets. This project teaches students how to tailor marketing strategies to local cultures, economies, and demographics. 
International Shopping Spree Virtual Activity: Students compare a global brand's pricing, marketing, and product variations in three countries. This activity helps students understand the global influence of pricing strategies and local market conditions. 
Marketing Ethics Case Study: Students research real-world examples of ethical and unethical marketing practices, focusing on consumer rights and privacy concerns. This activity develops critical thinking around ethical dilemmas in marketing. 
Quizlet Review Activity: Students reinforce their understanding of key global marketing concepts through an interactive review session.
Global Marketing Notes – Guided student notes to reinforce key concepts.
 
Assessments & Materials:
Global Marketing Test: A final test assessing students' comprehension of global marketing strategies, ethical practices, and the impact of marketing on the global economy.
Rubrics for Projects: Clear rubrics to assess creativity, application of marketing principles, and the ability to adapt strategies for international markets.
PowerPoint Presentations & Notes: These ready-to-use presentations and student notes cover all key concepts in global marketing, providing students with the resources they need for success.
 
Why Teachers Love This Unit:
Comprehensive and Practical: This unit covers the essential aspects of global marketing, offering students valuable skills applicable to the real world.
Interactive & Engaging: Activities like the Global Marketing Campaign and International Shopping Spree give students hands-on experience in designing and analyzing global marketing strategies.
Aligned with NBEA Standards: This unit meets business education standards, making it ideal for high school marketing and business courses.
No Prep Required: All materials, including activities, presentations, and assessments, are ready to use, ensuring minimal preparation for teachers.
 
Help your students understand how global marketing drives business success across borders with this engaging and practical unit!