Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Characteristics Of Consumer Behavior Unit Plan Marketing
Bring marketing concepts to life with this hands-on gallery walk that gets students up and moving as they analyze consumer behavior in action. Perfect for marketing, business, economics, or digital media classes, this activity teaches students to distinguish between impulse and research-driven purchases, as well as the strategies behind these purchasing decisions.
Students will evaluate real-world product images, classify them by involvement level, and analyze the marketing behind each. Then, they’ll reflect on how marketers influence buying decisions using visuals, pros and cons, and target audience strategies.
What’s Included:
Teacher Instructions with step-by-step setup and sample product list
Student Activity Worksheet with product analysis chart and reflection questions
10 Printable Product Images (High & Low Involvement Examples)
Editable Format – Customize the products or add your own
Activity Highlights:
Encourages movement and collaboration through a station-based gallery walk
Reinforces marketing terminology like impulse buying, research-driven purchases, target audience, and product involvement
Promotes critical thinking and real-world application
Minimal prep: print and post the product visuals
Learning Objectives:
Distinguish between high- and low-involvement products
Classify purchases as impulse or research-based
Analyze marketing effectiveness and suggest improvements
Understand the relationship between thetarget audience and themarketing strategy
Reflect on personal buying behavior and decision-making
Perfect For:
Marketing, Business, or Digital Media Courses
Consumer Behavior Lessons
Bell-to-Bell Engagement in a 60–90 Minute Class
End-of-Unit Reviews or Introduction to Buyer Psychology
Give your students an active and engaging way to explore consumer decision-making and the impact of marketing with this easy-to-implement classroom favorite!