Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Global Marketing Unit Plan
Take your students on a global marketing adventure with this engaging, research-based project! In the International Shopping Spree activity, students act as global consumers, comparing how a single product is marketed, priced, and adapted across three countries. With a virtual budget of $100, students explore international pricing, product variations, and cultural influences on marketing strategy.
This activity is ideal for business, marketing, or technology courses, introducing key concepts in global economics, branding, and cross-cultural communication while strengthening digital research and presentation skills.
What’s Included:
Editable 3-Part Student Activity Slides
Complete Teacher Instructions with a 90-Minute Lesson Plan
Printable/Editable Grading Rubric
Optional Guided Notes Template
Activity Breakdown:
Part 1: Product & Country Selection: Students select a global brand (e.g., Nike, LEGO, Coca-Cola) and choose three countries from different regions to compare how the product is sold and promoted.
Part 2: Global Product Research: Using online tools, students research prices (converted to USD), product variations, and marketing strategies in each country. They analyze packaging, advertisements, and promotions to identify how brands localize their offerings globally.
Part 3: Visual Presentation & Reflection: Students design a visual presentation that compares product details across countries and reflects on where the product offers the best value and why.
Learning Objectives:
Compare global pricing strategies and product variations
Analyze international marketing approaches
Understand cultural influences on branding and promotion
Strengthen digital literacy and presentation skills
Perfect For:
Business, Marketing, and Technology Classes (Grades 6–12)
Cross-Cultural or Global Marketing Units
CTE Pathways and End-of-Unit Projects
In-person or Online Classrooms
Why Teachers Love It:
No Prep Needed: Includes instructions, rubrics, and editable slides
Real-World Connections: Introduces students to global marketing
Critical Thinking: Students evaluate strategy and pricing from multiple perspectives
Student Choice: Keeps learners engaged with product selection and country comparisons
Give your students a chance to explore how marketing crosses borders with this hands-on, globally minded activity they’ll love!