key concepts.
 
Assessment:
Market Segmentation and Target Markets Test: A comprehensive test that includes vocabulary, true/false, multiple-choice, and short-answer questions to assess students' understanding of market segmentation, target markets, and positioning strategies.
 
This unit plan equips students with the knowledge and practical skills to understand how market segmentation and target markets influence business decisions. Through engaging projects and activities, students will learn theoretical concepts and gain hands-on experience in applying them to real-world marketing scenarios. By the end of the unit, students will have a strong foundation in how businesses identify, understand, and market to their target audiences, setting them up for success in future marketing endeavors.