Course Unit Plans
Teacher Files
Class Introduction
Foundations of Marketing
Characteristics Of Consumer Behavior
Market Segmentation and Target Markets
Part 1 – Marketing Mix: Products
Part 2 – Marketing Mix: Products
Marketing Mix – Place & Price
Marketing Mix – Promotion
Global Marketing
Marketing Research
The Marketing Plan
Marketing Final Reflection & Exam
Marketing Additional Tools
LIMITED TIME OFFER
For a short time, you can download the preview file and get FREE ACCESS to the entire first unit – Foundations of Marketing!
PLUS, we’re offering an exclusive limited-time sale to celebrate this launch:
Normally $378 → NOW ONLY $259!
The #1 Best-Selling Marketing Course Is Back—Bigger, Better, and Fully Updated
Ready to revolutionize your marketing class? This full-year marketing curriculum has been completely revamped and expanded to give marketing teachers, business teachers, and CTE programs everything needed for powerful, standards-aligned instruction.
Perfect for:
Middle School & High School Marketing (Grades 6–12)
Business & CTE Marketing Courses
Virtual, Hybrid, or In-Person Learning
First-Year & Veteran Marketing Teachers
Teachers seeking editable, no-prep, career-focused curriculum
This course provides an engaging, interactive, real-world marketing experience and can be taught teacher-led, student-led, or at home.
Course Highlights
1,127 pages of materials
12 complete unit plans covering every major marketing concept
93 days of materials for 75-minute classes
Can be taught in the classroom or online
Google, Windows, & Mac-friendly
All documents are fully editable to meet your classroom needs
55 Activities, 25 Projects & Rubrics, 21 Presentations & Notes, 11 Tests with Answer Keys, 59 Teacher Files
National Business Education Association (NBEA) & ISTE Standards included
Everything you need from Day 1 of class to Finals
All lessons incorporate technology and real-world application
Built for differentiated instruction and content mastery
One-time purchase with continued free updates
Downloadable zip file + shared Google Drive folder for the entire course
About This Full-Year Marketing Course (2nd Edition)
The Marketing Full-Year Course, 2nd Edition is a complete, ready-to-teach marketing program for grades 6–12. It includes daily lesson plans, editable resources, hands-on projects, digital integration, and assessments that align with NBEA and ISTE Standards. This professional curriculum meets district and state standards and requires no additional textbooks or outside resources.
What Students Will Learn
Through interactive lessons and project-based learning, students will explore:
Market Research & Data-Driven Decisions
Consumer Behavior & Buying Motives
Digital & Social Media Marketing
Branding, Advertising & Promotion
Pricing Strategies & Product Positioning
The 4 Ps (Product, Price, Place, Promotion)
Global Marketing & Cultural Awareness
Marketing Planning & Strategy
Real Marketing Campaign Creation
Students apply these skills through case studies, simulations, creative design tasks, collaborative projects, and a full marketing plan presentation.
This Course Is Not Just a Bundle—It’s a Complete Marketing Program
You receive every lesson, activity, project, rubric, presentation, and assessment needed to run a full-year marketing course. Everything is organized for you—from Day 1 to Finals.
What’s Included
93 detailed daily lesson plans (75-minute class)
NBEA & ISTE Standards
Unit objectives and pacing
Daily teacher instructions
All student materials for each lesson
Teacher & Classroom Tools
Syllabus
Back-to-School Teacher Checklist & PowerPoint
Seating Chart / Classroom Sign-Out sheets
Finals Reminder Document
Student Weekly Task List Form
Daily Class Schedule Form
“Get to Know You” projects & Classroom Goals project
Google Slides / PowerPoint presentations
Student notes to follow along
Activities, projects, assessments & rubrics for every unit
Final project & rubric
Final review activity & exam with answer key
Daily bellwork & closure activities
Overview of Units
Student Introduction – Community building, expectations, personal goals
Foundations of Marketing – Basics, customer needs, 4 Ps, ethical marketing
Characteristics of Consumer Behavior – Buying motives, decision-making, problem-solving, perception
Market Segmentation & Target Markets – Segmentation types, targeting, positioning, competitive analysis
Marketing Mix: Products (Part 1 & 2) – Product classification, life cycle, branding, packaging, product development, innovation
Marketing Mix: Place & Price – Distribution channels, logistics, supply chain, pricing strategies, elasticity, discounts
Marketing Mix: Promotion – Advertising, sales promotion, PR, personal selling, digital tools
Global Marketing – International markets, culture, ethics, sustainability, technology in global marketing
Marketing Research – Research process, primary vs. secondary data, sampling, surveys, data interpretation
The Marketing Plan – Market analysis, target audience, budgeting, KPIs, Shark Tank–style marketing plan project
Class Final – Reflection, final exam, summative assessment