Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This project is included in the Market Segmentation and Target Markets Unit Plan Marketing
Bring student creativity to life with this highly engaging, modern marketing project that blends branding, humor, and viral content creation. The Marketing Meme Contest is a two-day (plus optional third day) classroom experience that challenges students to design and present a meme that effectively markets a product or brand to a specific target audience. Students won't just learn about branding—they’ll apply it in a way that’s fun, current, and completely shareable.
What's Project Instructions with Built-In Student Scaffolding
Editable Google Slides Presentation
Printable & Digital Student Worksheets
Teacher Instructions & Timeline
Grading Rubric
Contest Voting Instructions
Optional Extension Ideas
Link to Free Online Meme Generators (Canva, Adobe Express, etc.)
Project Breakdown:
Part 1: Choose a brand (real or fictional) and define your target audience
Part 2: Brainstorm meme tone, message, and visual style
Part 3: Create the meme using a digital meme generator
Part 4: Present the meme and explain your marketing strategy
Part 5: Class votes on the top memes based on branding, effectiveness, and humor
Learning Objectives:
Apply marketing principles through visual storytelling.
Connect messaging to a specific target audience
Use real-world tools to create engaging content
Practice public speaking and persuasive presentation skills
Reflect on digital culture, virality, and brand relevance
Assessment:
The included rubric evaluates students on:
Creativity and originality
Target audience alignment
Branding and message clarity
Presentation quality
Overall marketing effectiveness
Perfect For:
Digital Marketing or Social Media Units
Business & Entrepreneurship Courses
Branding and Advertising Lessons
End-of-Unit Projects
CTE & Tech-Integrated Classrooms
Why Teachers Love It:
Real-World Relevance: Helps students understand how brands use memes to connect with audiences.
Engaging & Fun: Students love applying humor and trends in a project that feels like real-world marketing.
Ready-to-Go: Includes everything you need—just print or assign digitally.
Flexible Format: Works for individual or group projects and fits into 2–3 class periods.
Give your students a chance to show off their creativity while mastering essential marketing skills with the Marketing Meme Contest. It's everything you need to teach branding, audience targeting, and content creation—in one fun, impactful project!