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National Business Education & ISTE Standards Included.
This unit plan covers Marketing Mix: Promotion for grades 6-12.
Included:
Unit Plan
Presentation- Marketing Mix- Promotion- Advertising
Part 1-Marketing Mix- Promotion-Notes & Answer Key
Advertisement Creation Activity & Rubric
Presentation- Marketing Mix- Promotion-Sales Promotion
Battle of the Brands Activity & Rubric
Presentation- Marketing Mix- Promotion- Public Relations
Part 2-Marketing Mix- Promotion-Notes & Key
PR Toolkit 4- Part Project & Rubric
Presentation- Marketing Mix- Promotion- Personal Selling
Shark Tank Reflection- Personal Selling Edition
Quizlet Review
Unit Assessment and Answer Key
Unit Objectives:
Understand the Role of Promotion – Define promotion and explain its significance within the marketing mix.
Identify Types of Promotional Strategies – Differentiate between advertising, sales promotion, public relations, and personal selling.
Analyze Advertising Techniques – Examine various advertising media and appeals influencing consumer behavior.
Evaluate Sales Promotion Methods – Identify different types of sales promotions (e.g., coupons, contests, giveaways) and their effectiveness.
Compare Public Relations and Advertising – Distinguish between PR and advertising and explain how PR contributes to a brand’s reputation.
Develop a Promotional Campaign – Create an advertisement, sales promotion, or PR campaign for a business or product.
Assess the Effectiveness of Promotional Strategies – Analyze real-world promotional campaigns and determine their success based on key marketing metrics.
Examine Personal Selling Techniques – Understand the steps in the personal selling process and explore how salespeople influence customer decisions.
Apply Marketing Ethics to Promotion – Discuss ethical concerns about advertising, sales promotions, and personal selling.
Utilize Technology in Promotion – Explore how businesses use digital tools, social media, and AI in advertising, PR, and sales promotions.
Unit Description:
The Marketing Mix: The promotion unit focuses on the vital role of promotion in the marketing mix. Students will learn the essential elements of advertising, sales promotion, public relations (PR), and personal selling. They will understand how businesses use these strategies to communicate their messages to consumers and drive purchasing decisions. Through dynamic activities and real-world examples, students will gain the tools to evaluate and apply promotional strategies in diverse business settings.
Throughout this unit, students will examine advertising media types, including traditional and digital channels, and discover how advertising appeals—such as emotional, rational, and humor appeals—influence consumer choices. They'll explore the power of sales promotions, such as coupons, contests, and giveaways, and understand how these incentives create urgency and boost sales. The unit also covers public relations and its role in managing a brand's reputation while emphasizing crisis communication and the ethical aspects of promotion. Lastly, students will develop hands-on promotional campaigns by engaging in the Advertisement Creation Activity, Battle of the Brands, and the PR Toolkit Project.
By the end of this unit, students will understand how promotional strategies work together to influence brand perception, drive sales, and build long-lasting customer relationships. They will also be equipped to develop their own advertising and promotional campaigns, applying the marketing mix principles to real-world challenges.
Activities and Projects:
Advertisement Creation Activity: Students create an advertisement for an emerging technology product, utilizing different advertising appeals to target a specific audience.
Battle of the Brands: Students compare promotional strategies from two competing brands and present a persuasive argument about which brand executed the better promotion.
PR Toolkit Project: Students develop a PR toolkit for a small business or local brand, including press releases, social media posts, and crisis communication strategies.
Shark Tank Reflection—Personal Selling Edition: Students watch an episode of Shark Tank and analyze the personal selling techniques entrepreneurs use to persuade investors.
Quizlet Review: A fun and interactive review activity to reinforce key vocabulary and concepts related to promotion.
Marketing Mix: Promotion Notes – Guided student notes to reinforce key concepts.
Assessment:
Marketing Mix: Promotion Test: A comprehensive test assessing students' understanding of advertising, sales promotion, PR, personal selling, and their ethical implications.
Why Teachers Love This Unit:
Hands-On & Engaging: Students actively apply promotional strategies through creative projects and real-world scenarios.
Aligned with NBEA Standards: Meets business education standards, providing a solid foundation for students interested in marketing and entrepreneurship.
Comprehensive & Ready-to-Use: All materials, including presentations, activities, and assessments, are provided, making it easy for teachers to implement with minimal preparation.
Interactive Learning: Projects like the Battle of the Brands and PR Toolkit encourage critical thinking and problem-solving, keeping students engaged throughout the unit.
This unit helps students understand how promotion fits within the broader marketing mix and equips them with the skills to create effective promotional strategies. It’s a perfect fit for marketing and business courses, preparing students for success in both academic and real-world marketing challenges.