This hands-on, collaborative project will bring marketing and product development to life in your classroom. In the New Product 6-Part Project, students will work in pairs to develop a brand-new product, define their target market, create branding elements, design packaging, build a 3D prototype, and showcase their final product in a classroom exhibit.
 
This engaging project blends creativity, critical thinking, and real-world marketing skills—perfect for marketing, business, entrepreneurship, or CTE courses.
 
What’s Included:
Editable 6-Part Project Slide Deck
Printable/Editable Rubric
Teacher Instructions with setup and exhibit guidance
Student planning prompts for each step
Visual packaging design instructions (Canva and alternatives)
Voting setup and classroom showcase guidelines
 
Project Breakdown:
Step 1: Brainstorm and develop a new product idea
Step 2: Identify and analyze the target market (demographics & psychographics)
Step 3: Design a brand identity (logo, name, color scheme, slogan)
Step 4: Create product packaging using Canva or another design tool
Step 5: Build a physical product prototype using classroom materials
Step 6: Display all projects in a class exhibit and conduct peer voting
 
Learning Objectives:
Apply principles of product development, branding, and packaging design
Analyze consumer needs and market segmentation
Design creative brand visuals that connect with specific target audiences
Build a physical prototype and communicate product value through design
Collaborate effectively and present product ideas with confidence
 
Assessment:
The included rubric assesses:
Creativity and innovation of the product concept
Clarity and appeal of target market identification
Brand consistency across name, logo, and slogan
Design quality of the packaging
Execution and appearance of the 3D prototype
Overall presentation during the classroom showcase
 
Perfect For:
Middle or high school marketing, business, or entrepreneurship classes
CTE and career exploration courses
Innovation, branding, or packaging design units
Group collaboration and peer evaluation
Project-based learning or end-of-unit summative projects
 
Why Teachers Love It:
Real-World Relevance: Students experience every stage of product development, from concept to packaging.
Creative & Collaborative: Encourages teamwork, hands-on design, and out-of-the-box thinking.
No Prep Required: Includes everything you need—editable slides, rubrics, teacher instructions, and student guidance.
Classroom-Ready: Easily adaptable for different levels, timeframes, and available materials.
 
Allow your students to think like entrepreneurs, create like designers, and present like professionals—all in one exciting project. The New Product 6-Part Project makes marketing meaningful, fun, and memorable.