Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Marketing Mix Products - Part 1- Unit Plan
Bring your branding and packaging lesson to life with this hands-on, station-based classroom activity! In the Product Assessment Stations Activity, students rotate through real product displays and analyze how packaging and branding influence consumer behavior. Using a structured assessment worksheet, students evaluate design appeal, materials, logo visibility, marketing strategies, and other key elements.
This activity is perfect for marketing, business, entrepreneurship, and digital media classes, especially when teaching product development, packaging strategy, or consumer decision-making. It fosters observation skills, critical thinking, and peer discussion—all in one engaging, interactive lesson.
What’s Included:
Editable Student Assessment Worksheet (print or digital)
Complete Teacher Instructions (station setup, pacing, facilitation tips)
Optional Snack Wrap-Up Discussion Guide
Rubric-ready structure with clear scoring opportunities
Activity Objectives:
Evaluate real-world packaging features (materials, sustainability, usability)
Analyze branding elements such as logo visibility, slogans, and emotional appeal
Identify the pros and cons of each product’s presentation
Encourage discussion about ethical marketing and consumer influence
How It Works:
Set up product stations around your classroom (food, drinks, personal care items, etc.).
Students rotate in small groups, observing each product and completing a guided analysis.
Wrap up with a class or small group discussion about their findings—and even enjoy a snack!
Perfect For:
Marketing and Business Classes (Intro to Marketing, Branding, Product Development)
CTE Pathways: Business, Digital Media, Entrepreneurship
Real-World Application Units
Sub Plans or Station Rotations
Why Teachers Love It:
Low Prep: Gather a few products and print the worksheet.
Engaging: Students are up, moving, observing, and thinking critically.
Flexible: Use items from home, student contributions, or classroom staples.
Real-World Relevance: Bring textbook concepts to life through product examples they know and use.
Let your students become the critics with this fun and analytical packaging and branding assessment.