Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This project is included in the Marketing Mix - Promotion Unit Plan
Bring real-world public relations and brand strategy into your classroom with this engaging, ready-to-teach Project. In the PR Toolkit for a Business, students act as public relations representatives for a small business or local brand. Over three days, they’ll research PR best practices, write a press release, build a crisis communication plan, and create social media content—all while applying branding and promotional strategies aligned to the Marketing Mix.
This Project blends business fundamentals with creative media writing, digital design, and critical thinking—perfect for marketing, business, or entrepreneurship courses.
What’s Included:
4-Part Editable Student Project Slide Deck
Complete Teacher Lesson Plan with 3-Day Pacing
Canva/Google Slides Integration Guide
Sample Prompts and Research Support
Printable and Editable Rubric
PR Strategy Overview and Examples
Project Breakdown:
Part 1: Choose a real or fictional small business to represent
Part 2: Research PR foundations, including press releases, crisis communication, and best practices
Part 3: Build your PR toolkit:
Press release template
Crisis communication guide
Social media post samples
List of PR best practices
Part 4: Compile all materials into a polished toolkit using Canva, Google Slides, or a printed format
Learning Objectives:
Understand the purpose and importance of public relations in business
Practice writing press releases and crisis responses
Create brand-aligned social media posts across platforms
Apply PR best practices to build brand trust and reputation
Organize and present a professional, branded document
Assessment:
The included rubric evaluates:
Understanding and application of PR concepts
Creativity and clarity of written content
Visual presentation and organization
Professional tone and brand alignment
Completion and quality of all required sections
Perfect For:
Middle and high school business, marketing, or entrepreneurship classes
CTE pathways in advertising, communications, or media
Units on promotion, branding, or public speaking
Project-based learning or end-of-unit assessments
Why Teachers Love It:
Real-World Relevance: Helps students explore how companies handle PR and communicate publicly.
Creative & Practical: Combines professional writing, design, and strategy.
No Prep Required: Includes everything from lesson plans to rubrics.
Flexible Format: Use digitally or in print; individual or group work supported.
Give your students hands-on experience with the tools that shape a company’s public image, while building communication, media, and business skills—with the PR Toolkit for a Business – 4-Part Project.