Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
 
This project is included in the Student-Run Business: Media & Marketing In Action Semester Course
Real-World Marketing Case Study & Campaign Redesign Project
 
Course Fit: Marketing • Business • CTE • Media • Entrepreneurship • Digital Marketing
 
Give students the chance to become real-world marketing analysts! The Case Study Spotlight Project challenges students to find and evaluate authentic marketing campaigns — from viral TikTok trends and national brand ads to local business promotions — then reimagine them with their own creative “new vision.”
 
Perfect for teaching target markets, branding, strategy, consumer behavior, and advertising effectiveness, this project blends critical thinking, creativity, and real-world relevance. Students connect classroom concepts to marketing examples they choose, making learning meaningful, personalized, and engaging.
What’s Included
Teacher Instructions – Step-by-step guide with example ideas, class timing, project flow, and options for group or individual work
Student Instructions – Clear directions for research, campaign analysis, and presentation expectations
Editable Rubric – Assesses research, analysis, creativity, presentation skills, and collaboration
Digital-Friendly Format – Designed for Google Docs™ and Google Slides™ with optional Canva integration
Students Will:
Research and select a real marketing campaign (brand, viral trend, advertisement, or local business example)
Analyze the problem, target audience, message, strategy, and overall effectiveness
Identify why the campaign succeeded or failed using marketing concepts
Create a short 2–3 slide presentation proposing creative improvements
Present their findings and discuss how ethical, strategic marketing builds stronger connections
Skills Developed
Critical Thinking & Market Analysis
Problem Solving & Strategic Decision-Making
Digital Communication & Media Literacy
Collaboration & Presentation Skills
Creative Redesign & Advertising Strategy
Perfect For
Middle & High School Business, Marketing, Entrepreneurship, and Media classes
CTE pathways, Marketing I/II, Business Essentials, Intro to Business
Real-World Application Activities
End-of-Unit Projects, assessments, enrichment, or sub plans
Print, Google Classroom™, or fully digital learning environments
Why Teachers Love It
Engaging, flexible, and zero prep
Encourages creativity and constructive analysis
Works for grades 6–12, no prior marketing knowledge needed
Editable and adaptable for group or individual projects
Builds real-world skills students can apply in school, work, and everyday life
Allow your students to think like marketing professionals—researching, evaluating, and redesigning campaigns with creativity and purpose.
 
Download the Case Study Spotlight Project today and bring real-world marketing into your classroom!
 
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