Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Marketing Mix Products - Part 2- Unit Plan
Bring real-world branding into your classroom with this engaging reflection activity centered around one of today’s most viral products—the Stanley Cup. In this marketing-based assignment, students analyze how Stanley transformed from a rugged gear company into a lifestyle brand phenomenon using strategic product decisions, influencer marketing, and viral appeal.
This activity is ideal for business, marketing, or entrepreneurship classes, offering a meaningful way to apply the marketing mix in a highly relevant and student-friendly format.
What’s Included:
Student Reflection Worksheet (Editable Word Doc)
Guiding questions aligned to the 4 Ps of Marketing
Focus on Product Line, Strategy, Social Influence & Life Cycle
Answer Key for Teacher Use
Key Concepts Explored:
Product Line vs. Product Mix
Consumer Demand Drivers
Influencer Marketing & Viral Branding
Product Augmentation
Product Life Cycle Analysis
Innovation & Extension Strategies
Learning Objectives:
Apply product strategy concepts to a modern, real-world example.
Analyze how branding, design, and influencer trends impact consumer behavior.
Evaluate how companies respond to demand and stay competitive in saturated markets.
Reflect on product development, marketing lifecycle, and consumer appeal.
Perfect For:
Business & Marketing Classes
Consumer Behavior or Branding Units
CTE Pathways in Business & Technology
Engaging Lesson Starters or Wrap-Up Activities
Why Teachers Love It:
Modern & relatable: Ties into trends students recognize.
Thought-provoking: Encourages real-world connections and analysis.
No preparation is needed: It comes with a student worksheet and a teacher key.
Editable and adaptable for various teaching styles.
Turn marketing principles into a discussion students won’t forget, through the lens of a water cup transformed into a cultural icon.