Imagine giving your students the chance to run their own real-world media and marketing business—without you needing prior experience. This turnkey course is flexible, stress-free, and ready to launch in any classroom. No extra purchases are required, and every step walks you and your students through building a school-wide media and marketing program from scratch.
What feels overwhelming is simplified into an engaging guide that empowers students to lead, collaborate, and take ownership of their learning. It’s more than a class—it’s a chance to break away from traditional structures, give students real-life experiences, and let them make an impact on their school community.
Now, ask yourself: Wouldn’t it be amazing if all your school’s activities, clubs, and athletics had consistent, high-quality coverage in one place? This course makes that possible. Students become storytellers and marketers of your school, ensuring every game, event, and achievement gets recognition. It’s not just about teaching marketing—it’s about giving your school a unified voice, building pride, and strengthening connections among students, staff, families, and the community.
Why Teachers Love It
No experience required. Any teacher can run it successfully, step by step.
Flexible. Works in person, online, on a block schedule, or in a traditional schedule.
All-inclusive. No additional purchases needed.
Simplifies a challenging class. Running a student business is broken into manageable steps.
Real-world learning. Students run a functioning business, not just complete worksheets.
Practical skills. Branding, promotions, social media, and event marketing.
Community impact. Professional-quality marketing boosts school culture and engagement.
Career readiness. Students gain communication, collaboration, finance, and digital media skills.
Leadership opportunities. Students leave with confidence, projects, and a portfolio of work.
Course Unit Plans
Teacher Files
Class Introduction
The Business Review: Student Marketing, Entrepreneurship & Communication
Ethics & Professionalism
Branding in Action: Logos, Rebrands, Podcasts & Media
Station Teacher Toolkit
The Business in Action: Student Station Playbook
Digital Portfolio
Final Reflection & Extension Activities
What’s Included
534 pages of materials
6 Unit Plans covering 61 days of 75–90 minute classes
Editable for Google, Windows, & Mac
31 Activities, 19 Projects & Rubrics, 4 Presentations & Notes, 1 Assessment w/ Keys, 63 Teacher Files
National Business Education Association Standards & ISTE Standards included
Differentiated instruction + mastery opportunities
One-time purchase with free updates
Downloadable zip file + Google Drive folder
Everything you need—from Day 1 to Finals.
Course Information
A whole semester of daily lesson plans for marketing, designed to meet district, state, and national standards. Class time is 15% lecture, 85% interactive learning. Students cover a broad range of media, marketing, and business applications. No textbook required.
Class Description
Media & Marketing in Action is a project-based course where students step into the roles of a real-world media and marketing team. They apply business, communication, and technology skills through authentic projects representing their school and community. Students operate like a professional organization while building creativity, leadership, accountability, and digital fluency—skills for college, careers, and entrepreneurship.
What You’ll Learn & Do
The Business Review – Refresh key marketing and entrepreneurship concepts with challenges, case studies, and projects.
Ethics & Professionalism – Explore digital responsibility and fairness in media, with pledges, guides, and role-play.
Branding in Action – Build class identity by analyzing past campaigns, designing logos/slogans, and launching a podcast or intro media piece.
Stations Toolkit + Playbook (Core Ops) – Rotate through roles like event coverage, social media, finance, and promotions. Students collaborate on real projects and gain workplace-like experience.
Digital Portfolio Project – Create a professional website (Wix or Google Sites) showcasing projects, reflections, and skills.
Final Reflection & Extensions – Present growth, highlight work, and explore optional community campaigns or advanced tools.
Skills You’ll Gain
Branding and promotion strategies
Digital citizenship & ethical media use
Financial accountability in business operations
Teamwork, leadership, and collaboration
Web design, multimedia production, and portfolio building
Self-reflection and career goal-setting
Why It Matters
By the end of this course, students will have:
Operated as part of a student-run media and marketing business
Produced real projects impacting their school and community
Built a professional portfolio for future opportunities
Gained confidence, creativity, and career readiness for business, marketing, and tech pathways