Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Market Segmentation and Target Markets Unit Plan Marketing
Teach Target Markets & Segmentation Through Active, Team-Based Play
Turn marketing theory into a fun, engaging challenge with this interactive Target Marketing Matching Game! Students take on the role of marketers as they match real-world product cards with the ideal target markets using demographics, lifestyles, income levels, and consumer behavior.
This hands-on memory-style game is perfect for business, marketing, entrepreneurship, or CTE classes—and it gets students thinking strategically while building collaboration and presentation skills.
What’s Included:
Printable Product & Target Market Cards (Editable)
Step-by-Step Teacher Instructions
Student Instructions & Reflection Questions
Game Setup, Scoring System, and Class Debrief
No prep digital or print format
Skills Developed:
Critical Thinking
Market Segmentation
Teamwork & Justification Skills
Understanding Consumer Behavior
How It Works:
Draw Cards: Students work in teams to select a Product Card and a Target Market Card.
Match & Justify: Teams discuss and determine if the product fits the selected market. If it doesn’t, they must explain why and suggest a better match.
Present & Score: Teams present their reasoning to the class. The best matches earn points based on justification and strategic thinking.
Reflect: Students complete reflection questions to solidify their understanding of the material.
Perfect For:
Introduction to Marketing & Consumer Behavior
Business or Entrepreneurship Classes
Team-Based or Station Activities
Review Days or Sub Plans
Why Teachers Love It:
No-prep, high-engagement format
Reinforces essential marketing terms like segmentation, demographics, and positioning
Fosters class discussion and real-world application
Editable for repeated use across units
Help students build strong foundational marketing skills while having fun—and watch their understanding of target markets come to life!