This project is included in the Market Segmentation and Target Markets Unit Plan Marketing
Allow your students to think like real marketers in this engaging, standards-aligned project. In the Marketing Pitch: Target Market Challenge, students step into the role of a marketing executive, analyzing a company's current audience and crafting a new, targeted strategy complete with branding, product development, and a professional visual campaign.
This seven-part project blends business fundamentals with creative application—perfect for marketing, entrepreneurship, or CTE courses. Students will define a target audience, design a promotional strategy, and present their findings in a persuasive pitch.
What's Included:
Editable 7-Part Project Slide Deck
Printable/Editable Marketing Pitch Rubric
Step-by-step teacher lesson plan with pacing guide
Student instructions with built-in scaffolding
Visual design tools list (Canva, Adobe Express, etc.)
Presentation guidelines and optional peer voting categories
Suggestions for extensions and cross-curricular integration
Project Breakdown:
Part 1: Analyze an existing business and define its current target market
Part 2: Develop a new target market and a custom product/service offering
Part 3: Evaluate consumer diversity in both markets
Part 4: Identify the current positioning strategy
Part 5: Propose a new positioning strategy with a promotional concept
Part 6: Design a visual ad campaign using a free design tool
Part 7: Deliver a 5–7 minute marketing pitch with visuals
Learning Objectives:
Understand how marketers define and analyze target markets using demographics, geography, psychographics, and behavior
Explore the importance of consumer diversity and inclusive marketing
Develop and pitch a brand-aligned promotional campaign
Apply creativity using digital tools to design compelling ads
Build public speaking, teamwork, and persuasive communication skills
Assessment:
The included rubric evaluates:
Target market analysis and market alignment
Creativity and clarity of the product/service
Effectiveness of positioning strategies
Quality of visual campaign design
Delivery and persuasiveness of the final pitch
Completion of all required project components
Perfect For:
High school marketing, business, or entrepreneurship courses
Middle school business & career exploration
CTE pathway programs or DECA prep
End-of-unit assessments or project-based learning
Sub plans or enrichment activities
Why Teachers Love This Project:
Real-World Relevance: Students analyze branding and marketing like real professionals.
Engaging Format: Combines research, design, and pitching to motivate students.
No Prep is Needed. Editable slides, rubrics, a teacher plan, and built-in student instructions are ready to use.
Flexible & Creative: Supports individual or group work and various presentation styles.
This ready-to-teach, high-impact project helps your students connect classroom concepts to real-world marketing. It's perfect for making business education interactive, engaging, and career-focused!