Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This project is included in the Marketing Plan Unit Plan
Step into the Shark Tank! This comprehensive capstone project walks students through every stage of building a real-world marketing plan, then challenges them to pitch it like a pro. In the Marketing Plan Project: Shark Tank Edition, students create a business from scratch and build a complete marketing strategy through daily mini-projects. They’ll research their market, define their target audience, design branding, plan promotions, create a budget, and deliver a persuasive final pitch to “investors” (teachers and peers).
This 13-day project combines creativity, research, tech tools, and presentation skills in one unforgettable experience. It is perfect for marketing, business, or entrepreneurship classes.
What’s Included:
Editable 13-Day Project Slide Deck
Daily Mini-Project Instructions with Built-in Scaffolding
Canva and Google Docs Integration
Shark Tank Pitch Presentation Checklist
Detailed Student Rubric (for each project phase)
Teacher Lesson Plans with Day-by-Day Breakdown
Peer Judging or Teacher Panel Setup Ideas
Project Breakdown:
Days 1–10: Daily Mini-Projects
Business Idea & Executive Summary
Market Analysis & Competitor Research
Target Audience & Customer Persona
4–6. Branding, Logo Design, & Brand Identity
Marketing Strategies & Social Media Mockup
Budgeting & ROI Forecasting
Implementation Plan & Timeline
Evaluation Metrics & Feedback Strategies
Days 11–12: Shark Tank Pitch Creation
Compile a marketing plan into a polished Google Slides or PowerPoint
Practice persuasive storytelling and data-backed presentation
Day 13: Final Presentations
Students pitch live to a Shark Panel (teacher, peers, or guests)
Judges ask questions and give feedback
Learning Objectives:
Create and articulate a unique business concept
Apply the 4 Ps of Marketing: Product, Price, Place, and Promotion
Conduct market and competitor analysis
Develop branding materials and promotional strategies
Plan marketing budgets and evaluate success metrics
Deliver a confident, professional business pitch
Assessment:
The included rubric evaluates:
Research depth and business planning
Visual branding and marketing creativity
Budgeting accuracy and financial logic
Organization and professionalism of the presentation
Overall persuasiveness of the final pitch
Perfect For:
High school and middle school business, marketing, or CTE courses
End-of-semester or end-of-course capstone projects
Group or individual performance tasks
Entrepreneurship, DECA prep, or public speaking units
Why Teachers Love It:
Real-World Relevance: Prepares students to build and present marketing strategies like future entrepreneurs.
Step-by-Step Structure: Daily mini-projects make the big task manageable.
Interactive & Engaging: Combines tech tools, design, financial literacy, and speaking skills.
No Prep Required: All materials, slides, rubrics, and instructions are ready.
Bring your classroom to life with the Marketing Plan Project: Shark Tank Edition—where students turn ideas into action and pitch like pros.