Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Market Segmentation and Target Markets Unit Plan Marketing
Compare. Strategize. Win.
Bring the world of brand rivalry into your classroom with this engaging, real-world marketing activity. In The Ultimate Competitive Analysis, students take on the role of brand strategists as they research, evaluate, and pitch ideas to help their favorite brand emerge as the leader.
Students will compare two major competitors—such as Nike versus Adidas or Starbucks versus Dunkin’—and examine how each company positions itself through pricing, features, advertising, and other key factors. Then, they’ll step into the CEO’s shoes to make a bold move that strengthens their chosen brand’s market strategy.
What’s Included:
Editable Student Activity Worksheet
Complete 90-Minute Lesson Plan
Strategic Writing Prompts & Reflection Questions
Optional Grading Rubric for Assessment
Real-World Brand Comparison Framework
Activity Breakdown:
Step 1: Select two competing brands to analyze
Step 2: Research and compare branding, pricing, product features, advertising, audience, and competitive advantage
Step 3: Choose the stronger brand and write a persuasive argument to support it
Step 4: Take on the CEO role and propose a strategy to enhance competitive edge
Step 5 (Optional): Share findings in a brand showdown or gallery walk
Learning Objectives:
Understand market positioning and brand strategy
Analyze how businesses differentiate themselves in a competitive market
Use evidence-based reasoning to justify strategic decisions
Practice persuasive writing and critical thinking
Apply real-world marketing concepts in a creative, student-centered activity
Perfect For:
Marketing, Business, Entrepreneurship, or Digital Media Courses
CTE and Career Exploration Pathways
Individual, Pair, or Group Work
In-Person or Virtual Learning
Why Teachers Love It:
Real-World Relevance: Students explore brands they already know and love
Flexible & Editable: Fully customizable to fit your classroom and teaching style
Engaging & Strategic: Encourages critical thinking and creativity
Low Prep: Comes with everything you need to teach in one period or over multiple days
Let your students step into the boardroom and out-think the competition.