Activity can be taught in the classroom or online
Google, Windows, & Mac-friendly!
All documents are editable to meet your classroom needs.
This activity is included in the Marketing Mix Products - Part 1- Unit Plan
Help your students think like future entrepreneurs with this real-world, research-driven activity. The Trend Spotting & Product Innovation Journal Activity guides students through identifying emerging market trends and transforming them into innovative product ideas. Perfect for business, marketing, entrepreneurship, or technology classes, this activity enhances critical thinking, creativity, and real-world application.
What’s Included:
Editable Slide Deck with Step-by-Step Student Instructions
Printable or Digital Journal Entry Prompts
Built-In Research Framework Using Trend-Tracking Sites
Complete Teacher Instructions with a 90-Minute Pacing Guide
Ready-to-Use Rubric for Quick Grading
Project Breakdown:
Step 1: Research three emerging consumer trends using sources like Google Trends, TikTok, or Business Insider.
Step 2: Brainstorm and develop a new, original product idea inspired by one of the trends.
Step 3: Create a one-page Innovation Journal Entry summarizing research, product concept, and a marketing plan.
Learning Objectives:
Analyze current consumer behavior and market shifts
Apply trend data to innovative product development
Create an engaging marketing strategy
Practice business writing, organization, and persuasive communication
Perfect For:
Business, Marketing, Entrepreneurship, and Technology Classes
6th–12th Grade Students
Career Exploration and Innovation Units
Individual or Partner Projects
In-Class or Remote Learning
Why Teachers Love It:
Engaging and Real-World: Utilizes current media platforms and trends that students already follow.
Skill-Building: Reinforces research, planning, design thinking, and business writing.
No Prep Required: Assign and guide—rubric and materials are included.
Flexible Use: Adaptable for any instructional setting and student ability level.
Bring the innovation lab into your classroom with this ready-to-use project that encourages students to think like product developers and trend analysts.